01. Jobs vs. Gates
Since the late 1970s, Bill Gates and Steve Jobs quite simply wrote the future of computers with the battle between the Mac and the PC as the main stage. Their rivalry was so spectacular and far-reaching that it could embody the whole digital revolution all by itself.
02. Dassler vs. Dassler
Adidas versus Puma, or Adolf Dassler against Rudolf Dassler. A war between two brothers which would rapidly go beyond a mere family feud to become a battle of the brands. The hatred between the two brothers fuelled their economic rivalry, and vice versa.
03. Korolev vs. Von Braun
This is the story of the 20th century’s greatest adventure, the conquest of space, recounted through the intertwining destinies of two men who were its principal architects: Sergueï Pavlovitch Korolev, the Russian, and Wernher von Braun, born in Germany, later an American.
04. Airbus vs. Boeing
The story of the rivalry between Boeing and Airbus is no doubt one of the greatest human and technological adventures of the 20th century. A modern-day Western, with the protagonists trying out every underhand trick and bluff possible to achieve their aims.
05. Kalashnikov vs. M16
A duel to the death… A combat between two inventions. Two deadly weapons. This time, our « duellists » are not men, but objects which largely surpass the fame and notoriety of their inventors. They come face to face not in offices and markets, but in battlefields.
06. Pepsi vs. Coca
A duel between giants which has lasted for more than a century, at a cost of billions of dollars. Pepsi vs Coke: a hundred-years-war with unparalleled socio-economic stakes, countless victims, spies, underhand maneuvers, truces, and rene
07. Mandela vs. De Klerk
Would Nelson Mandela have made history without Frederik de Klerk? And vice versa? The question is more than pertinent in view of the extent to which the destinies of South Africa’s first black president and the last leader of the apartheid regime are linked.
08. Martin Luther King vs. Malcolm X
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09. Lvmh vs. Kering
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10. Castro vs. Guevara
Che Guevara, the radical thinker, and Fidel Castro, the political animal… could they ever share the image of the liberating savior of Latin America? Did Che Guevara, the diehard combatant, set off towards certain death in Bolivia?