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January 29, 2026

Series 20

The ultimate business battle is back for its twentieth series, with the return of Lord Sugar, Baroness Brady and Tim Campbell MBE. Britain’s entrepreneurial elite face off in the hope of winning Lord Sugar’s £250,000 investment.

Hong Kong

01. Hong Kong

Lord Sugar’s business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. In the boardroom, the boss is back and the firing finger is fully loaded.

1h 4min
January 29, 2026
Children’s Story

02. Children’s Story

Once upon a time, 18 candidates were tasked with creating a story book. Unfinished illustrations and a stinky storyline mean the fairy tale is over, and another candidate is fired.

59min
February 5, 2026
Chicken v Egg

03. Chicken v Egg

Week 3, and it's chicken v egg. The candidates race to turn ingredients into a profit, but ruffled feathers and picky eaters spark drama in the boardroom.

58min
February 12, 2026
Advertising Water

04. Advertising Water

The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.

58min
February 19, 2026
Flowers

05. Flowers

The candidates turn petals into profits, selling flowers to the public and corporate clients. But a bunch of problems lead to a pruning in the boardroom.

58min
February 26, 2026
Egypt

06. Egypt

The candidates head to Egypt to put on corporate away days. One team heads to the desert but ends up having a bumpy ride, and the rest run a lagoon tour which is anything but relaxing.

1h 1min
March 5, 2026
Gamified Fitness

07. Gamified Fitness

It's week 7, and the candidates take on virtual reality fitness. They’re tasked with building demos and brands before chasing investment. In the boardroom, for one team, it’s game over.

58min
March 12, 2026
Discount Buying: Take Two

08. Discount Buying: Take Two

It's week 8, and the candidates are sent to the Isle of Wight to secure nine items for the best price. A last-minute dash to the finish sets up a close race in the boardroom.

58min
March 19, 2026
TV Selling

09. TV Selling

It's week 7, and the candidates take on TV selling, selecting products which they hope will win over the nation before selling their socks off on a TV shopping channel.

59min
March 26, 2026
Pet Product

10. Pet Product

Week 10 sees the candidates unleashed on the pet industry, creating products, crafting campaigns and pitching for sales. In the boardroom, for at least one candidate, it’s walkies.

57min
April 2, 2026
Interviews

11. Interviews

It's week 11, and the final five candidates must pass a gruelling round of interviews with some of Britain’s toughest interviewers. But only two can make it through to the grand final.

58min
April 9, 2026
The Final

12. The Final

It's week 12, and the finalists must launch their businesses to a roomful of industry experts before Lord Sugar finally decides who will become his next business partner.

59min
April 16, 2026